APRIL FOOL’S DAY SEARS HOMEPAGE
The challenge was to make our April 1, 2014 online promotions more exciting. We decided to leverage the glorious past of Sears catalogs and tie that in with today's promotions. With a smile. We topped sales projections and helped increase "likes" of Sears Facebook page to more than 2.5 million. That left nav was a real working nav.
BANNER TEASE ON HOMEPAGE
APRIL FOOL’S DAY TEASER AD
SEARS.COM ON APRIL 1ST. — WORKING INTERFACE, REAL PROMOTIONS AND A SIMPLE WAY TO TOGGLE BACK TO THE ORIGINAL PAGE
