I’m a versatile storyteller with a background rooted in theatre, and a strategic problem-solver groomed by the ad world. I’ve always been an ardent fan of the customer experience—from my scrappy days working as a writer and producer in radio and making my own sound effects to developing creative for ad agencies, theme parks, toy makers and The Second City. My approach is simple. How will our person feel? Why will they care? What do we want them to remember? Whatever the narrative, it will always come from the heart. Where all good stories live.