SEARS FATHER’S DAY CAMPAIGN

Dad deserves a great Father’s Day and we helped people win the gifts he’d love. Our integrated Destination Dad campaign asked you to share your moments of shame that make dad so deserving — “My husband hates spaghetti. I still make it.” This campaign was rolled out online and in stores.

LANDING PAGES, BANNER PLACEMENTS, IN-STORE, SOCIAL AND ANIMATION CONCEPTS

FACEBOOK PROMOTION

BANNER AD (Copy)

IN-STORE ROLL-OUT (Copy)

HOMEPAGE BANNER AD (Copy)

HOMEPAGE TEASER ANIMATION (Copy)